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Challenges / Music of Tomorrow

Music of Tomorrow

Discovering India's next generation of music stars.

Presented by ICMEG
FormatIndividual or Team
Journey~6–8 Months
Rounds3 + Finale
Entry Fee₹500

Entry Fee ₹500 to enter (Digital Auditions round)

A nationwide music talent discovery, mentorship, production, and artist-launch ecosystem — combining talent discovery, competition-based filtration, industry mentorship, professional production, audience engagement, and long-term artist incubation, in the spirit of Coke Studio and Nescafé Basement.

01Categories

Individual

  • Singers
  • Rappers
  • Beatboxers
  • Instrumentalists
  • Solo performers
  • Independent composers

Team

  • Bands
  • Music duos
  • Fusion groups
  • Indie collectives
  • Folk teams
  • Performance ensembles

02Program Flow

Phase 1 — National/Regional Announcement

  • Official launch event
  • Press release
  • Social media campaigns
  • Influencer collaborations
  • College outreach
  • Music community partnerships

Phase 2 — Digital Auditions Round

  • Submit: performance video, introduction, genre details, social media links, original/cover declaration
  • HD video, clear audio, no heavy auto-tune — raw performance preferred
  • Expected entries: 5,000–25,000 nationwide/regional

Phase 3 — Round 1 Filtration

  • Jury review across vocal/musical skill, originality, performance energy, commercial potential, creativity, and audience connection
  • Top 300 contestants shortlisted

Phase 4 — Round 2 Theme Challenge

  • Example themes: Indian Folk Fusion, Modern Devotional, Street Music, Regional Fusion, Indie Pop, Love Ballad, Cultural Remix, Social Impact Music
  • Submit a new performance video with theme interpretation and creative presentation
  • Top 80 contestants selected

Phase 5 — Mentorship & Training Camp

  • Music Training: vocal techniques, live performance, arrangement, songwriting, harmony & composition
  • Industry Training: artist branding, social media presence, fan engagement, distribution, royalties & monetization
  • Technical Training: studio recording etiquette, mic techniques, camera performance, audio clarity

Round 3 — Professional Production Round

  • Contestants create a high-quality audio track and a professionally shot performance video
  • Studio recording, proper mixing/mastering, cinematic visuals, broadcast-quality output
  • Top 20 contestants selected

Top 20 — Studio Production Experience

  • Premium studio-based showcase inspired by Coke Studio and Nescafé Basement
  • Multi-camera production, live recording setup, acoustic sessions, cinematic stage design
  • Each contestant/team receives an original song production, live session video, music distribution, and promotional assets

Grand Finale

  • Top 5 winners selected and officially launched under Wooferz Records

03Mentorship

Mentor Categories

  • Music directors
  • Independent artists
  • Vocal coaches
  • Producers
  • Lyricists
  • Sound engineers
  • Performance directors

Mentor Format

  • Online masterclasses
  • Offline bootcamps
  • Weekly reviews
  • Performance workshops
  • Industry interactions

04Judging Criteria

Vocal/Musical Skill
30%
Originality
20%
Performance Energy
15%
Commercial Potential
15%
Creativity
10%
Audience Connection
10%

Round 1 jury weightage. Grand Finale scoring: Jury 50% · Audience Engagement 50% (watch hours, YouTube views, likes/comments, Spotify streams, social shares, fan voting).

05Winner Benefits

  • Official launch under Wooferz Records — video album production, music release campaign, PR support, artist branding
  • High-end, OTT-ready music video production with global distribution
  • Industry collaboration opportunities with renowned music directors, producers, OTT and film projects
  • Monetization support — streaming revenue, YouTube monetization, royalties, live performance opportunities, brand collaborations